Another week, another fantastic exhibition. The team at CooperVision and Five by Five once again called upon our expertise to assist with their Optrafair 2014 exhibition space at Olympia London this April.
The brief was to create a buzz with both drinks and performances to draw people to the stand and mingle with staff and other guests alike. We opted for a custom cocktail bar unit that would fit in with the shape and design of the stand, as well as flair bartenders, dry ice instant sorbets and mocktails all served in branded glassware and pots to further enhance the brand appeal of the stand.
We created some CooperVision-themed cocktails named after the new products that were being launched, as well as turning some of these into sorbets, using dry ice to instantly freeze the liquids, allowing guests to eat these drinks with a spoon!
Feedback from CooperVision: “Great at the event, really engaged with the audience. Adapted their plan to suit the event, and ensure optimum interest in their activity. The bar itself looked great, and blended well with the stand. The cocktails also looked the part.”
“The event was a huge success and the bar was a great hit with the delegates! The cocktails seemed to really attract people to the stand, especially once we were able to add some alcohol to them! The dry ice seemed to work better in the glasses and it really helped draw people to the bar, I can vouch the sorbets were delicious!” – Fiona Heleay, Executive Production, FiveByFive
Get in touch if you’re looking to put on an exhibition stand that will definitely stand out from the crowd.
15 October 2014